About us

Founded in 1985 by N. Balasubramaniyam, Our bakery has become a beloved institution in Coonoor, Nilgiris. What began as a response to community demand and cultural influences has grown into a thriving business known for its dedication to quality, freshness, and local sustainability.

Our commitment to supporting local producers and achieving personal fulfillment through our work has guided us from the very beginning.

New Indian Bakery (NIB) began as a humble local bakery in the heart of Coonoor, Nilgiris. What started as a response to our community’s craving for fresh, honest food has now become a cherished name in homes across the region.

Guided by passion, purpose, and cultural roots, we’ve grown steadily while staying true to what matters most — quality, freshness, and local connection.Bus Stand, Coonoor, Nilgiris
📞 98432 85675 | 96299 70850 | 0423-2231140

🎯 Our Mission

We don’t just bake — we build trust through taste.
Our mission is rooted in values that have shaped us from day one:

  • ✅ Integrity in every product and promise

  • ✅ Customer focus in everything we create

  • ✅ Respect and teamwork across our people and partners

  • ✅ Transparency in our process and pricing

We believe in treating our customers like family, and every order is made with the same care and commitment.

🍪 What We Offer

At New Indian Bakery, we specialize in authentic, fresh-baked treats that carry the taste of tradition in every bite.

  • 🥐 Signature Varkey – Coonoor’s most iconic, flaky delight

  • 🍩 Traditional Sweets – Gulab Jamun, Kalakand, Rasgulla, Mysore Pak & more

  • 🍪 Biscuits & Savories – Sweet and salt biscuits made with love

  • 🍌 Snacks – Fresh banana chips and coconut-based specialties

  • 🎂 Seasonal Delights – Plum cakes and festive gift packs

  • 📦 Custom Orders – Bulk and event-based sweets & snacks

  • 🌐 Online Store & Delivery – Bringing bakery-fresh goodness to your doorstep

🌍 Looking Ahead: Our Vision

We aim to take the flavors of Nilgiris beyond borders.

In the next 5–10 years, our goals are:

  • 🌱 Expand our reach across India and overseas

  • 🤝 Build strong partnerships with local producers and global distributors

  • 🏭 Enhance our production without compromising quality

  • 🎁 Launch new products while preserving our traditional roots

💛 Why Choose NIB?

  • Over 3 decades of trust

  • Products made with locally sourced ingredients

  • Zero compromise on freshness & quality

  • Loved by customers across Tamil Nadu and beyond

📍 Visit Us

🧭 New Indian Bakery
Bus Stand, Coonoor, Nilgiris
📞 98432 85675 | 96299 70850 | 0423-2231140
📩 sales@newindianbakery.in